Angel Investment
AlleyPin creates a new relationship between doctors and patients
The medical industry has always been a very traditional industry. Due to its characteristics of being close to franchising and emphasizing technology over operations, the progress of digitalization is much slower than other industries facing the consumer market, such as retail and catering. However, with the development of digital tools in recent years, more and more SaaS tools designed for the medical industry have been developed, which has greatly reduced the cost of digitalization and made more and more hospitals willing to adopt them. AlleyPin is such a digital tool that helps hospitals maintain relationships with patients and achieve the goal of win-win for both doctors and patients.
In recent years, the number of medical clinics has increased rapidly. There are more than 22,000 clinics in Taiwan, which is nearly double the number of convenience stores. This has also led to increasingly fierce competition among them, and therefore how to provide patients with better medical quality and medical experience has become the key. Medical quality often comes from the doctor's own experience and technology, or more and more advanced medical equipment, which is difficult to improve in a short period of time or requires more capital investment. However, the medical experience can be quickly improved through many existing digital tools, such as better appointment processes, medical reminders, clearer medical content, etc., so that patients with medical needs can see the doctor smoothly.
In addition to the medical experience, the medical industry also has a problem that the general industry is less likely to encounter, which is marketing restrictions. Due to regulatory requirements, hospitals will encounter great restrictions when marketing related medical projects. This is also why the dental clinic signs we see on the street usually only have photos of handsome and beautiful doctors, but not much description of the service content. Because if you are not careful, you will be fined by the Health Bureau.
In the face of such marketing difficulties, in addition to finding more patients, how to maintain existing patients is a key issue, especially for many departments that require multiple courses of treatment, such as traditional Chinese medicine, dentistry, medical aesthetics, etc. In the past, although telephones and text messages could be used to maintain communication and reminders with patients, they were time-consuming and expensive. However, there are more and more communication software now. Using communication software to interact with patients can not only achieve a higher frequency of interaction and lower costs, but also set more customized content so that patients can actively check and reduce the burden on hospital staff. Through such good interaction and remarketing design, the patient churn rate can be reduced.
Medical treatment is a serious matter because it concerns the human body. When patients are feeling unwell, if we can provide them with a better overall experience and reduce the barriers to their visits and return visits, we believe that this will improve the doctor-patient relationship. Through digital tools designed for the medical industry like AlleyPin, we hope to continuously improve the patient experience and achieve a win-win situation for patients, doctors, and hospitals.