
Angel Investment
Mr. Living's new furniture retail with consumers at the center
In this Internet age, the Internet can connect across space, and many services and products are decentralized, shortening the path from production to consumers. This can effectively reduce the cost of consumers' acquisition of goods, and get better goods with less money. Therefore, the traditional retail industry has a lot of room for transformation in the face of such a wave. Mr. Living has found a model that is different from the traditional way and created unique value through such an opportunity.
The furniture industry is a fairly traditional industry. Although Taiwan was a major furniture producer in the past, due to changes in the industry, the world's largest furniture manufacturers are now concentrated in China or Southeast Asia. Because they are overseas and the unit price of furniture is relatively high, it was unlikely that street shops in the past could import directly from upstream, and they often had to rely on layers of local dealers to obtain goods, which also led to high furniture prices.
In addition to middlemen, furniture inventory is also a reason to further increase product prices. In order to meet consumer demand and provide consumers with choices, traditional furniture companies often need to prepare a large amount of inventory. This inventory brings great operating pressure to furniture manufacturers. And these products may not necessarily be liked by consumers, but perhaps because there are only so many options, consumers can only succumb to these choices.
Of course, if we simply talk about cheap furniture, IKEA is definitely the best. IKEA's modular furniture is made of a large number of consistent panels and parts, so that everyone can get a usable piece of furniture at a low price. However, if a certain uniqueness is required, this is not the scope of IKEA's service. However, as modern people pay more and more attention to the quality of life and life taste, what everyone pursues is no longer just to own, but also to like it.
Under this trend, Made.com in Europe has met this demand. By changing from design and manufacturing to a consumer-centric approach, consumers can choose their favorite products and then have them manufactured by Made.com's partner factories. By building a closer connection with consumers, reducing inventory pressure, and eliminating intermediaries, the price of goods can be brought to a more reasonable level.
Mr.Living in Taiwan has also made great use of the power of the Internet to disintermediate, and through C2M, a model where consumers propose and re-manufacture products, it allows consumers to provide ideal products at reasonable prices. We hope that Mr.Living can continue to create new value and allow Taiwanese consumers to enjoy a better quality of home life.