Since luxury goods are expensive, second-hand luxury goods are more affordable and are the first choice for many people. However, there are always considerable risks in trading second-hand luxury goods online. In addition to the fear of buying fakes, buyers are also afraid that the goods they buy will be different from the actual goods. Although people can go to second-hand boutiques for consumption, the selection of second-hand boutiques is not as extensive as on the Internet, and transactions are not as convenient as online shopping.

In order to solve this problem, PopChill has launched an intermediate-authenticated second-hand trading platform. Through the asset-light App model, sellers can list products and set their own prices. After the buyer places an order, the product will be sent to the platform through the "Safe Purchase" process for authenticity identification and product quality inspection. After passing the inspection, it will be sent to the buyer to ensure the safety of the transaction for the buyer and seller. If the buyer has doubts about the authenticity of the product, the platform also provides a 90-day conditional refund service. The emergence of PopChill has made it possible to buy and sell high-quality products online.

PopChill introduces third-party identification technology, with AI identification as the main method and manual identification as the auxiliary method. The team's biggest moat is the value of the two-sided platform created by a large amount of supply and demand. In addition to getting the goods, buyers will also get a certificate issued by a third party. To ensure transaction security, the platform also introduces mechanisms such as third-party payment, which protects the rights and interests of both buyers and sellers through third-party price custody.

Trust is the foundation of PopChill. Traditional e-commerce buyers must build trust in sellers. In PopChill, because of the intermediary identification, even if the buyer does not know the seller, as long as he believes that the platform will do a good job of checking, the trust problem can be solved. Therefore, PopChill continues to optimize the overall identification process, from the speed and experience, to achieve the greatest satisfaction of consumers.

After launching this model, PopChill quickly gained the trust of users, and in addition to the original boutique customer base, it quickly expanded to the general public. PopChill has long cooperated with a large number of YouTubers, KOLs, and celebrities, and has accumulated a considerable number of downloads and users.

After PopChill found a niche market in Taiwan, it also actively prepared for overseas markets, with Hong Kong as its first overseas stop. The reason for choosing the Hong Kong market is not only because of the similar language and culture, but also because Hong Kong has zero tariffs, which is suitable for cross-border transactions between Taiwan and Hong Kong.

In the future, PopChill hopes to expand this business model to other Southeast Asian countries such as Singapore, Malaysia, etc., and hopes to become the leading second-hand boutique platform in Taiwan and Southeast Asia.