
Angel Investment
Rosetta.ai helps brands understand you better than you do
With the rise of artificial intelligence in recent years, more and more services have improved their performance and results through artificial intelligence, and achieved things that were not possible before. Among the many fields that artificial intelligence has entered, the Internet industry is the place with the richest and most complete data, and e-commerce is its most valuable sub-field. Rosetta.ai is a tool that helps popular e-commerce companies increase their recommendation conversion rate. It uses artificial intelligence to judge product images and user browsing tracks, find out the products that consumers may like on the e-commerce website, and recommend them to them, greatly increasing the possibility of consumer purchase conversion.
Generally speaking, when opening a store online, you can choose to list your products on e-commerce platforms such as PChome, Momo, Shopee, etc., or you can choose to be a brand e-commerce and set up your own website to sell. In the past decade, with the development of social networks (such as Facebook, Twitter, IG, etc.) and the rise of store platforms (such as Shopify, 91app), more and more e-commerce companies have jumped out of the platform and opened their own brand e-commerce websites. In addition to not being charged by the platform, you can also accumulate your own consumer data and truly understand your own consumers.
In this era of information explosion, how to quickly push the right information to consumers is becoming more and more important. Therefore, how to use data to gain insight into consumer behavior and design a consumer journey for each consumer has become a topic for every e-commerce company. Many small and medium-sized e-commerce companies do not have the resources to independently produce relevant analysis tools or systems, so more and more companies are designing exclusive tool services for e-commerce. Through the SaaS charging method, stores do not need to spend a lot of R&D costs and can also obtain good results. On Shopify, a well-known foreign store opening platform, there are more than 2,000 apps that can be chosen by stores, and we believe that there will be more and more in the future.
We believe that when consumers leave enough data, what they see will become more and more personalized. Personalized presentation and information presentation will be the way people use the Internet in the future. As the protection and use of personal data become more and more perfect, we believe that consumers will be the biggest beneficiaries in the long run. Consumers' online behavior data will not only be a tool for advertising platforms to make profits, or a way to get you to buy more. The value it generates will eventually return to consumers, resulting in different Internet usage patterns.
Rosetta.ai analyzes product images to find out consumers' purchasing intentions and helps consumers find the products they want earlier. We believe that as its customers and data grow, it will be able to provide consumers with a better online shopping experience.