Over the past decade, with the rise of social networks, people have become increasingly attached to various social software. According to the "Digital 2022:TAIWAN" report, active social platform users account for nearly 90% of the Taiwanese population, and Taiwanese people spend more than 2 hours a day using social software. Because people use social software for a long time at a high frequency, various manufacturers attach great importance to the interaction with users in social software. In the interaction between brands and users, in addition to connecting with users through various in-apps, one-to-one instant messaging has become increasingly important, but because of the large number of users, it has caused management troubles.

In addition to the number of people, there is also the problem of channel management. In the past, only offline store staff would contact customers, but now there are also their own official websites, platforms (such as: MOMO, Shopee), various social networking sites (such as: FB, IG, youtube), and various instant messaging software (such as: Line, Messager). This makes companies face challenges in management. If there is no increase in manpower, consumers’ responses on different channels may not be responded to in time; in addition, there is also the problem of data integration of various channels. If there is no way to integrate, the consumer data obtained in the end will be fragmented and incomplete, and the help for marketing will be greatly reduced.

Super 8 helps brand owners solve the problem of interacting with users in the community. By designing modular chatbots and data backgrounds, and integrating mainstream platforms, brands can better understand the types and ideas of users. Brands can answer common consumer questions through well-designed processes, or serve as micro-official websites so that consumers can quickly obtain the information they want in instant messaging software. Through automated labeling and data analysis, and connecting with their own member data and cooperative platform data, brands can fully understand the source, preferences, style, activities they have participated in, etc. of consumers, and can provide more precise marketing in the future.

In recent years, the cost of advertising has been getting higher and higher. In the past, many companies have gained a lot of traffic and revenue through online advertising, but now simply placing advertisements is no longer practical. Therefore, how to consolidate existing users has become a more important key. As the first line of interaction with users, instant messaging can update user dynamics as quickly as possible. In the past, there were often many member data that became outdated due to the low frequency of members entering the website to update. Through the guidance and interaction of instant messaging, the availability of user data can be maintained to the highest extent, and based on the content of these data, products or services that are closer to the needs can be provided, allowing existing users to create greater value.

Using such tools does not mean replacing current customer service and marketing manpower, but rather allowing the automated and standardized parts to be provided to consumers through robots. Relevant personnel can focus more on providing warmer and more customized services. We believe that good marketing tools can not only enable companies to better manage and market, but also provide consumers with a better experience. We hope that Super 8 can become a bridge between companies and consumers, creating greater value for each other.