天使投資
我們從方格子中看見華文數位創作的可能 性
Vocus (https://vocus.cc/) is a new type of creation and communication platform, providing an ad-free, clean and simple creation and reading space. It already has 2 million unique visitors per month, 200,000 members and more than 20,000 authors, who enjoy creation and communication here and share their knowledge and imagination.
People's demand for good content can be said to be an industry that has existed since ancient times. In today's digital world, it is very valuable to have a place where creators can easily create and earn enough income, and where viewers can find what they want to watch and have a good experience. We believe that Vocus provides such a platform in the field of text, and it already has a large amount of content and readers, which is very valuable.
Although in recent years, as the difficulty and entry threshold of producing pictures and videos have become lower and lower, and the support level of related platforms has become higher and higher, more and more people are moving towards these more "eye-catching" digital contents, but we believe that text content will not die, and text is the starting point of all content and the easiest starting option for those who want to build a personal brand.
Compared with other types of content, text content has the lowest production cost. You don't need to know any professional software or purchase related equipment. You only need a machine that can connect to the Internet to start creating and share your ideas with the world. After the content is produced, there is no need for editing, post-production, and other complicated things. It can be put online after simple editing. The time required for content production is also the shortest.
Judging from the development experience of several popular digital text content platforms such as Medium and Substack, valuable long articles are still a huge market with a huge creative energy and reading population. All that is needed is a good creation and reading interface and experience, valuable content, and the ability to make good content visible. As long as the above three problems can be solved, authors and readers can be attracted, forming a positive cycle.
Among these, a good interface and user experience can be said to be the decisive key. Compared with phonetic languages such as English and Spanish, Chinese has considerable differences in typesetting requirements, which will affect how the interface is presented and the user experience. Therefore, we believe that there will be a platform of our own in the field of Chinese digital publishing.
With the rise of the knowledge economy in recent years, more and more people have provided their knowledge and abilities to earn income online. Text is the easiest medium to convey knowledge content. We believe that text content will be the starting point of digital knowledge and the first step for everyone who wants to enter this field. Providing a good platform so that authors only need to focus on creation and assisting them in completing other cumbersome business procedures and helping them to earn sufficient income will generate great value.
People say that the book publishing market is gradually shrinking, but digital publishing is actually booming. If we observe the Internet trends, we can find that people are still reading, and the reading population continues to shift online. According to the Internet Trends Report 2019 by "Internet Queen" Mary Meeker, the number of Internet users in the world officially exceeded half in 2019, reaching 3.8 billion people (51%). Digital media continues to occupy more of people's daily time, with adults spending an average of 6.3 hours a day on different devices. The number of articles on Fanggezi in 2020 alone has exceeded 100,000. We believe that with the introduction of more business models, more authors can benefit together, and Fanggezi has the opportunity to become the largest digital publishing platform in the Chinese community.